Tuesday, June 26, 2007

Why Thought Leaders work themselves into their business - not out of it!

Hi there,

The E-myth by Michael Gerber is a great book. In essence, it explains how a business owner needs to be obsessed with removing their fingerprint from the business.

Otherwise, Mikes plumbing will always be depended on Mike & Julies Bookkeeping services will always be dependent on Julie.

I love the ideas in this book yet also know of a place where they don’t exactly apply.

That is, in the area of Thought Leadership. I doubt very few bookkeepers; plumbers or widget makers are passionate about pipes, accounts or widgets. But as a Thought Leader, you ARE into your expertise.

Indeed to be a great Thought Leader, you should be obsessed about your expertise. It may be growing a small business; it may be about selling via relationships; or possibly it’s about creating wisdom in the workplace. Whatever your expertise is, you should actually look for ways to put more of you into the business - not less.

Here are four ways you can put more of you into the business.

1. Register a domain name that is your personal name

2. Create a newsletter that is from you personally

3. Speak at your own events. Don’t outsource this to someone else

4. Make sure your name is managed like a brand

Here are three ways you can get out of the way.

1. Hire a PA

2. Make your job the job of ‘ Make up” and have other people do the SET UP and CLEAN UP activities

3. Invest in mentoring from others so you can accelerate your learning curves

You should still create systems and processes (the key idea in the E-myth) but these should be not so you can ‘sell out’ of the business, but rather so you can ‘buy more in’ to the parts of the business that fill you up.

Keep thinking.


  1. Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Até mais.

  2. Matt made me hire a PA. Best thing I ever did. For those of you who aren't sure - IT'S WORTH IT!!

  3. so where can I get a good PA from - I live in Melbourne & travel to Wellington once a month - I need someone to take care of my day to day "stuff" when I am away.