Wednesday, January 27, 2010

The shoulders of giants

Thought leaders need to come up with original ideas. Their intellectual property needs to bring new thinking to a field of expertise.

Isaac Newton is quoted as saying 'If I have seen further than others it's because I have stood on the shoulders of giants'.

When is an idea yours and when is it not?

I use a simple technique when rethinking established ideas. As I come across an idea in a book or blog, I ask myself not 'What are they saying?' but rather 'What do I think about that?'

Often my thinking will come from a 'yes AND' or a 'yes BUT'.

It's in the contributions and contradictions to existing ideas that you can add your piece to an existing thought.

M@

Tuesday, January 19, 2010

Your lifes purpose in 103 minutes

103 minutes is the typical length of a Hollywood movie. I have recently been working on a new process that helps people find their purpose, their angle and their edge in business and in life. It's not the complete process but is useful however you apply it.

In short, let's imagine your life was a movie…

What's the title?

What's it about?

What type of movie is it? (Instead of comedy or thriller, Thought Leaders can write lifestyle, leadership, customer service etc)

Who's it for? (target audience)

What's the twist? (special sauce)

Make up a new movie. You don't have to draw from existing faves.

When we did this in a workshop, together with three or four other great positioning tools, there were many epiphanies around new ideas from old experiences.

Pitch as if there was a Hollywood studio executive (hard nosed and sceptical) listening and see how you go selling them on your life as a movie.

All the world's a movie and we are simply Brangelinas!

M@

Tuesday, January 12, 2010

The Nobility of Sales

Why do so many people dislike the sales process? The number of switched on people I meet who actively don't sell is staggering!

It's an issue of identity I think...

The obvious elements that contribute to the anti-selling phenomena...
  • Bad past experience
  • Cultural bias
  • The elitism of the academic world
It's all about language, meaning and service.

To serve is to solve problems.

You don't have to technically sell anymore.

You do have to invite people to buy.

So, focus on doing great work, building a reputation and be sure to let people know how they can get more of you, your business or your cause.

Get out actively and have conversations with people who you can help and who may need what you have. But always let them know what they can buy, how they can buy it and why they should buy it from you.

M@

Tuesday, January 5, 2010

Disruptive Ideas

Happy New Year!

As we launch into a new decade we get to ask some big questions...


For me, the big questions are those around the idea of foresight.... so, what will stay the same and what will change over this decade?

For me, the best business question is; ‘what idea, technology or innovation will disrupt your business this decade?

If TV manufacturers knew the 'flat' screen would be the norm, would they have stayed on the 'fat' screens for so long?

Will local video stores survive or will digital downloads kill them? Are they already dead but don't know it yet?

Web page designers are being replaced by cloud solutions. Check out http://www.squarespace.com to get an idea of what I mean.

Imagine your primary way of making money and existing were to disappear. What would you then do? Alan Kay who invented the pretty way we look at computers (GUI) said that 'The only way to predict the future is to invent it!'

So, keep an eye on the future and adapt what you do so you are relevant and positioned on the leading edge of change.

M@