Tuesday, February 23, 2010

Who is really stopping you from taking your business to the next level?

You know, the cliché response of you are stopping your own success is more subtle than it seems.
  • You may not want the next level of money or success because you have created a story around what that will cost you. Often this is hidden under several layers of consciousness.
  • You may be comfortable talking about a certain level of money. The only difference between $5,000 and $10,000 a day or a speech, is the decision to say 10 instead of 5. I know there is a little more to it than this….but not really.
  • You have not invested the same amount in you that you expect others to invest with you. Think about what you charge per day; when was the last time you paid someone that amount for a similar exchange?
It's easy to acknowledge that you are stopping you, but how and where is not so easy to work out. Look for the subtle shifts, not grand gestures, as being key to growing to the next stage.

I know because I choose to be challenged by this on a daily basis.

Get out of your own way!


Tuesday, February 16, 2010

Power of Models

Take the time to create a visual model of your ideas.

Creating context above every point you want to make is a master Thought Leaders tool.

Whether it's a quadrant, some concentric circles, a pyramid or even a simple triangle, a model helps you make more than one point. It helps define the conversational boundaries of any discussion.

Some great models:

• Maslows hierarchy of needs
• Dr Stephen Coveys First Things First model
• Robert Kiyosaki's Cash Flow Quadrant model

Become a forensic model scientist. Capture and clipboard every model you see. Dissect the anatomy of models, tracking their structure, their design and intent.

Basically....learn to love models!


Tuesday, February 9, 2010

Everything is connected

Within my 2-day Million Dollar Expert Immersion program, one of the ideas we work on is how to make your ideas exist on various levels.

The simple explanation of this is to become aware of the big, medium and small layers of thought. For example:

Small: Steak

Medium: Food

Big: Energy

Once you embrace this concept and build your ideas in this way, you get several benefits. Some include:

Moving disagreements from the content of ‘you said, I said'

Linking seemingly unrelated ideas

Appealing to more people, more of the time

And the list goes on….

Start cataloguing your intellectual property and deepening it by adding layers of logic and exploring the themes that bind it together.


Tuesday, February 2, 2010

Deliver your ideas in any format

As thought leaders, we love to deliver ideas in any format. I believe that the ability to share your ideas should not be limited by how you deliver it. There are three broad personal communication modes.

1. Tell

2. Show

3. Ask

Knowing which part of your ideas to share, in which mode, is critical to excellent thought leadership.

Tell me a story.

When keynote speaking, be sure to focus on CONTENT. For example, Stories that inspire, tell the relevance of your ideas, unpack a 3-step process, share facts and statistics.

Show me an idea.

When training or running a workshop, be sure to focus on the CONCEPT. For example, Draw a model, make a point, present a case study of how the idea has worked already for someone else.

Ask me a question.

When coaching people, be sure to focus on CONTEXT. For example, Ask questions that elicit content, then draw a model.

Doing this ensures you can use your great ideas again and again - in many different formats.