Tuesday, August 3, 2010

The message continues once you have gone

Make a difference with your presentation.

Great public speakers use speaking as a means to an end. They don't get caught up in the speech. They realise that the speech is simply part of a larger process.

So what is the "bigger process" that your speech is a part of? Scope that out for people, so that they know what you're thinking, and where your message fits into the scheme of things.

Here are a few ideas to keep your message going once you've left the stage:

1. Map out the larger process that your speech is a part of, and address it in your speech.

2. Suggest action steps for people in your sessions.

3. Have an email follow-up system that automatically reminds people of their commitment made during their session.

4. Send out a white paper or e-book after your session as a bonus to those who commit to reading their notes within 3 days of attending your speech.

5. Find ways to stay in relationships with your audiences. Collecting emails for permission-based e-zines is a great way to do this.

It's not over when you stop talking.


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