Tuesday, March 29, 2011

Creating a fan base

People matter and they are busy. You must begin today, growing a list of people to whom you regularly share your Thought Leadership and with those who give a damn about it.

Firstly, you need 150 people you communicate to regularly. You then need to grow that list to 1500 and then to 15,000. Be careful though, simply growing the list volume is not the key. It's about people who know you and care about what you say. Internet marketers with 150,000 strangers they send unsolicited email to is not the goal. They can make money off that list but that is not Thought Leadership.
The two simple ways to get people on your list:
  1. People swap their contact details for a high value learning gift (eg. They download an eBook from your site).
  2. People give you their contact details after listening to you speak live, via webinar or through some video cast (eg. You tube).
When you grow your list from these genuine touch points your list is educated, engaged and likely to come to your invitations and do something with an open mind.
Four keys to growing your list:
  1. Keep creating fans. You don't own subscribers and people always move in and out of your world. Always grow your list.
  2. Seed value all the time. Send out high quality communications with rich, usable content.
  3. Be consistent. Always plug something (always give value first).
  4. Stay on message. Don't communicate whimsically about your Uncle Luigi's gout because it's on your mind. Stay on message.
And a bonus thought...
Some people will resent you sending them gifts. They will then instead of quietly unsubscribing and going quietly into the night, kick you and the cat on the way through. This can hurt sensitive types (like me)... Just remember - some will, some wont, NEXT!
Most of all, have fun honoring the relationship. I can remember a time 10 years ago when we all dreamed about and wished you could make a living thinking, writing and sharing what you know. Now you can.

Tuesday, March 22, 2011

Are you pretty smart?

If you are smart, you will get that it's easy to allow intelligence to sabotage success. I know it sounds like a nice problem to have, but it's really not! When you are not so smart, you don't have many choices, so you buckle down, work with others and get on with the job.

When you are smart, you tend to make it harder than it needs to be...

  1. You have more choices and so you are paralysed picking the best choice. It's been well documented that increased choice and happiness are in opposition. You don't miss something you never had.
  2. You get frustrated by people who are not as smart and so you get a reputation for being hard to work with.
  3. You think you are smart enough to figure it all out for yourself and so don't let others help you.
What we know though, to be successful in life, you need to make decisions and move on, play well with others and allow those with expertise to bring their specialist knowledge and share it.

How are you being a smart sabateur?

Perhaps we should start 'IQ' annonymous...


Tuesday, March 15, 2011

Book a flight!

We get so stuck in our world views, indeed we become entrenched in them! A flight overseas can shock that up.

I am recently back from the USA. It is amazing how little differences can open your mind up to great possibilities. Not to mention the flight time to think.

If you are stuck in a rut or pushing at change, then get on a plane. It is so cheap and relatively easy to fly anywhere but here. Don't fly domestically, get international. Don't fly to do work when you get there, just get on a plane and go hunting for new ideas.

Of course, you may get the same benefit driving home a different way or brushing your teeth with a different hand, but is it as bragworthy? (thanks Dr Helena Popovic)

Matt Church

P.S. You may want to come to Vegas with me in April and do the Million Dollar Expert Program ;)

Tuesday, March 8, 2011

Cool hunting, life hacking and totally ‘sick’ jargon.

Firstly, I would like to acknowledge an extremely significant celebration today - the International Women's Day Centenary 2011.

According to the official website, this day began with 'Suffragettes' campaigning for women's right to vote (the word 'Suffragette' is derived from the word 'suffrage' meaning the right to vote).

Although there are many areas on the globe still to be reached, it is a perfect example of a ripple effect.

With the use of such an impactful word (suffrage), it led me to think about the creation of specific phrases. For example...

Cool hunting is a term coined in the early 1990's, referring to a new breed of marketing professionals called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends.

Life hacking is figuring out ways to make life easier or more effective. Probably the most famous life hacker is Tim Ferris of 4-hour work week fame.

I know, for those who know me, I am so last week with this vernacular. I guess what I wanted to point out though was the idea that as Thought Leaders you need to be setting the language. When you define the language - that is Thought Leadership.
What words can you adopt or even adapt that define your ideas and express them in a way that is memorable and able to be repeated?

I am off to do some cool hunting... (does that make me less cool to declare it?)


Tuesday, March 1, 2011

The Niche Versus Diversity Challenge

Diversity just makes sense. Don't put all your eggs in one basket, right?

For example, don't just coach, you should also speak and train. Locking your service offering down to any one delivery mode makes no sense. It's about delivering value. The method of delivery should not be your primary focus. The quality of your message should be.

Now, the dilemma for me lies in the contradiction between diversity as an idea and niche marketing. If diversity is a good thing, then why do so many people recommend you pick a very narrow niche market?

The answer to this dilemma lies in context. With a strong personal context, a theme that unifies all your various offerings, you can get diverse and narrow.
In my Million Dollar Expert Program I will help you to discover your personal context.