Tuesday, August 9, 2011

Can you feel it?

There is a critical mass developing in the world of smart. Smart people are speaking out for what they want. And, there are many types of clever!
  • It's in the massive shift from monopolies and control paradigms to meritocracy’s and empower paradigms - The net is driving this.
  • It's in the discernment around substance and value with commercial offerings. People are moving away from long form sales letters and money back guarantees to legitimate learning partnerships - Gen-Y are hugely responsible for this.
  • It’s in the shift from annoying marketing to just for me, the way I want it - Highly competitive marketplaces are driving this.
So, what to do?
  1. Focus on servicing people around what you know and love. There is no room for you to exploit a marketplace you know nothing about. Your expertise is what it is and always has been.
  2. Become obsessive around delivering value. Work on a 10x return on investment with anything you sell. Can the end user get 10 times the value of the their physical and intangible investments? (BTW: it's about aiming for this, not promising this! You are 100% responsible for your end and so are they...)
  3. Reboot your knowledge every 90 days. Thought leaders are at the leading edge of thinking. Imagine that everything you knew last quarter was out of date this quarter (it’s not, but that’s a commercially useful mindset).
The smart (and no, I don’t mean high IQ) will drive all value and lead many of the commercial innovations going forward.

That’s why we at Thought Leaders have hitched our cable to the mantra “Helping Clever People Be Commercially Smart”.

M@

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