Wednesday, March 14, 2012

The evolution of branding through Thought Leadership

1.0

Static
Making claims
Features and benefits

2.0

Dynamic
Showing evidence
Subject matter expertise

3.0
Agile
Emulated
Thought Leadership

Where are you setting your sights?

A business with a Thought Leadership agenda gets to take charge of it's brand in a way that others emulate. Imitation does actually become the sincerest form of flattery.

When you are positioned as the market leader in your field through expertise and not just brochure claims, you become emulated.

Coke was firs
t!

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