Tuesday, April 24, 2012

Claim your 15 minutes!

Andy Warhol said in 1968, "In the future, everyone will be world famous for 15 minutes!" By the late 80's it had become a reality for many. Simon Cowell, a.k.a. Spice Girls and American Idol, suggests that with reality TV "everyone can be obscure for 15 minutes". And now with rapidly evolving social media, anyone and everyone can be famous to at least 15 people.

Warhols 15 minutes refers to the fleeting condition of celebrity that is a result of some fickle media grabbing onto some often self-created buzz.

I don't like the idea of celebrity! I don't think those who have it like it very much either.

Most would rather you watched their movies and enjoyed their acting, not their very human relationship issues. I don't like the idea of celebrity and certainly not the light entertainment magazine selling kind. I think it is a consequence of exposure without substance. I'd almost prefer notoriety where I am known for disagreeing with some famous stance. Or "IDEAreity' where I am known for something I said or thought.

When people follow what you wear, you are a fashion celebrity. When people discover in you a way to express an idea they themselves have had but could not explain, that's thought leadership. When people get to entertain an idea that they had not yet considered, that's thought leadership. With thought leadership, you get something far more valuable than celebrity.

Your thinking is more important than your styling, but stylish thinking will win on both fronts. Let's start a magazine called 'The Idea' and replace 'No Idea' on the news stands. Let's make it sexy, full of well-crafted ideas, ideas that contribute to a conversation or contradict a conversation.

Thinking needs an extreme make over. It needs a U2 soundtrack and an OBAMAesque charisma. It needs to inspire not just inform, it needs to engage the right hemisphere and not simply be logic to the left.

We need to popularise ideas. We need to shape them into sound bytes and deliver them Haiku style on a long tail to all who will listen. Ideas shape thinking, thinking will save the planet, change your world and deliver fulfillment on a scale we can't even imagine.

Here are 15 minimums of claim, a prescription for Thought Leadership…

  1. Claim a piece of mental real estate; own an idea
  2. Start a blog on that idea
  3. Create a screencast about your idea
  4. Publish a book
  5. Mentor someone
  6. Give a speech
  7. Start a movement
  8. Write a white paper about your idea
  9. Contribute to an existing conversation
  10. Contradict an existing conversation
  11. Create a conference around your idea
  12. Tweet about your idea
  13. Create a network/community around your idea
  14. Publish a newspaper or magazine on your idea
  15. Invite others to evangelize your idea
Create extraordinary ideas and share them with the world.

Learn. Think. Share.


Tuesday, April 17, 2012

Are you reading books or giving speeches?

When giving a presentation, you should not read your speech to your audience.

Only those whose words get scrutinised, translated or pulled apart should read their speech; even then it is a communication compromise. We can read your speech online or in an abstract.

If the speech is for those in the room (as opposed to some audience outside of the environment) then you are better off talking from knowledge and adjusting the content to suit the audience dynamics.

Some tips:

1. Write your first draft in long hand form then chunk it down into changeable segments.

2. Learn the 5 segments of your speech, not the words.

3. Summarise the whole speech into one sheet of paper.

4. Memorise your key points, but not necessarily their order of delivery.

5. Create a visual that summarises your whole speech, and if you get lost, refer back to it.

Reading is a solo activity for adults.


Tuesday, April 10, 2012

A guru can't be manufactured

You can’t polish sandshoes! The only way to achieve a high gloss sheen on a pair of shoes is to start with quality shoes. The same applies for expertise. You can’t manufacture a GURU!

Experts are created through quality thought. They are not just manufactured through marketing.

Here is a useful five step thinking process for developing expertise.

  • Get ten books on your chosen area of expertise.
  • Read them all from cover to cover.
  • As you read them ask yourself the questions; YES BUT and YES AND.
  • Take note of your YES BUTs and YES ANDs in a journal as you go. This forces you into original thinking and stops you from becoming a ‘me too’ expert.
  • See if the disparate bits and pieces you noted in your journal form an overarching context. Take some time to think about this context and see if you can expand your thinking in that area.
This process is similar to the PhD literature review process where you read everything you can on your topic and then choose an unexplored dimension.

There are many ways to approach the development of expertise. Few of these avoid good quality thinking.

Sit down, read, discuss and experiment with what you know. Create original perspectives on topics that people need to know.

Tuesday, April 3, 2012

White Paper: Million Dollar Expert

Each month I will be sending you a complimentary White Paper.

This month's White Paper is Million Dollar Expert; How to capture, package and deliver the ideas in your head.

A million dollar expert is an infopreneur who has successfully commercialised their thought leadership and is running a practice that is turning over a million dollars or more a year with only one or two support staff.

Most infopreneurs think this is impossible when they first hear this definition. “Make a seven figure income selling my expertise?” And it does sound a bit preposterous. How could you possibly charge a high enough rate and sell enough hours or days to make a million dollars in a year?

Matt Church has developed a systemic methodology to grow a practice to a million dollars based on diversifying modes of delivery and taking the appropriate steps at each revenue level. It’s a method that has been proven to work – at the time of writing about 500 people have been exposed directly to this methodology, and over 50 of them have reached $720k or above in their practice (what we call “black belts”). Most of them are now million dollar experts.

In this e-book, we are going to share the heart of this methodology with you.

Download your complimentary copy today. We only ask that you please complete a few brief questions prior to downloading.