Tuesday, May 29, 2012

White Paper: Thought Leaders Extract

White Paper

www.mattchurch.com/thoughtleadersextractdetailsThis month's White Paper is an extract from the book Thought Leaders; How to capture, package and deliver your ideas for greater commercial success.

Written by Matt Church, Scott Stein and Michael Henderson, this book is a call to action for you to think well! We want you to capture your great ideas and package them up so you can share them with others and ensure that your ideas get out into the world and be so valued that you will be commercially rewarded for them.
This complete book will enable you to:
  • Position yourself or your key people as the ‘go to’ subject-matter experts in your industry so you stand out from the crowd
  • Use Thought Leadership strategically to attract and retain the best talent
  • Move beyond consulting and step into Thought Leadership to get greater commercial leverage from your ideas
  • Understand the business necessity of Thought Leadership and harness it for competitive advantage
  • Unpack an accessible plan for developing expertise by mastering the nine core skills of Thought Leadership.
Download your complimentary copy of the extract today. We only ask that you please complete a few brief questions prior to downloading.


Tuesday, May 22, 2012

More than just talk

Thought Leadership has to be more than just talk and ideas. You have to develop a bias for action. Get off your behind and do something. Thought leaders are creative by nature but commercially smart by decision. It is commercially smart to get projects across the line. So... how good at this are you?

Neen James, a Thought Leaders Mentor based in the US, worked with me on this about 10 years ago and created the following matrix as a literature review on all of the productivity principles available. Develop an understanding of each of these productivity strategies and use them to help you get more done.
The first column with Efficient, Effective and Leveraged is all about how you work personally. The second column with Systemised, Functional and Engaged is all about how you help a team of people to get things done. The third column with Active, Strategic and Aligned is all about how you engage a community of people to be productive.

The rows also have a frame of reference. The bottom row with Efficient, Systemised and Active are the 3 ways you can manage scarce resources (such as time) efficiently. The second row with Effective, Functional and Strategic is all about how you manage attention and focus. The top row with Leverage, Engaged and Aligned is all about how you manage energy.

Be efficient: Efficient people are able to get their heads across all the details and elements that need to be done.
Be effective: Once you are across the detail you have to manage your focus so you pay attention to those things that will reap the highest return. It’s about focusing on the things that matter most and doing them first.
Be leveraged: Each task you work on with a small amount of extra effort can reap more benefit than simply the task you are completing. Look at what you are doing with a view to other projects and tasks.
Get systemised: Systems are the key to making sure the repetitive tasks in your life and those of your team get done. Systems also save time in the long run as they reduce the re-works that eat into your time.
Be functional: Functionality is about people being clear about what their job is and what it is they are meant to do. It’s also about you letting go of controlling everything.
Build engagement: When people want to work, they will work without extra monetary compensation. In all things, look for the opportunity to keep people into what they are working on.
Get active: A community that develops a bias for action will achieve amazing things. It’s about moving from meeting for meetings sake and instead meeting to advance projects.
Get strategic: Strategy is about knowing where you are going as a community. It's less about the big vision and more about a certainty of direction. Thought leaders maintain a clear sense of direction.
Get aligned: Make sure that all participants in the conversation are participating for the same or at least complimentary reasons. This frees up energy and decreases the friction that typically occurs when many people work together.

Tuesday, May 15, 2012

The artful science of humour

Whenever I try to be funny, the audience doesn’t always laugh, or worse, they may laugh at stuff when I’m trying to be serious.

Over the years, I have learned to listen to what the room is laughing at and make sure I keep that part of what I was doing in my speeches. Many of my professional speaker friends record every talk they give. This would be a great way to capture the specific word sequence and structure of the sections that people find funny.

Humour really is an artful science; science, that there are formulas and steps you can follow; and it is an art in that there is a need for an intuitive sense of timing, and appropriateness is key.

But will they take you seriously if you use humour? In my opinion, some things are simply too important to not be laughed at. It’s almost as if the most serious messages are best delivered with a “lightness of being”.

Here are several ideas to help you be funnier when you speak:

Tell stories, not jokes
It’s much easier to use humorous stories to lighten things up than to deliver jokes that don’t offend. Most jokes will definitely offend. Situational comedy is nice and safe. Seinfeld built an Emmy award winning show based on funny situations.

Google for laughs
Jokes are risky but the punch-line often isn’t. A joke usually has a setup and a punch-line. Google ‘jokes on (the key topic)’ or idea in your stories, and you can often weave the punch-line into your stories as an off-hand comment, rather than fully set up the joke.

Use your audience
The people in your audience are often funnier than you will ever be. If you can get comfortable with a degree of audience participation and interaction, you can often lift the mood by bouncing humour around with your audience. This technique is kind of like flirting with the humour that exists in the room. Work with what you have available to you. If you are not naturally funny, then let them be. Over time, as you relax into this role, you may find yourself dropping small lighthearted comments into the humour provided. In this way, you can build on the work being done by the jokers in the room.

Make fun of yourself
Self-deprecation is the safest route to humour. Sarcasm is the riskiest. Shakespeare said it well when he said, ‘Sarcasm is the lowest form of wit’. It’s easy to poke fun at others but this is hardly ever a successful strategy for speakers. The ability to laugh at yourself is a fabulous signal that you are relaxed and not too nervous. It also shows you respect the room and are not cocky or overly confident. Obviously, the idea of making jokes at your own expense is culturally dependent. The British do it to excess, and as a result it will work in countries with a shared Commonwealth history. It also works in the US, but less so in some Asian cultures. Humility, though, is a universal value; if done right, this kind of humour may elevate your standing by showing great humility. Just make sure you don’t take it too far.


Tuesday, May 8, 2012

We are all gifted with our own uniqueness, yet how can we tap into it?

How is it that we can discover the unique aspects of ourselves that set us apart from everyone else on the planet?

Uniqueness is the key to developing commercial leadership, career resilience and life momentum. It defines our purpose and our vision and creates a surge of energy that when discovered, will be all the motivation you need to take your business and career to the next level.

Here are six steps to defining your uniqueness.
Step 1: Discovery
You are more than you think you are! Discover the limiting myths of your history and lay the foundations of your future.
Step 2: Vision
We are all born with original vision. Articulate, frame and capture your vision for your life’s work. Design a powerful personal mantra that encapsulates your vision for your life.
Step 3: Offering
Unlock the potential of your unique offer. Discover and define your unique strengths, talents and expertise.
Step 4: Experience
Understand the experience of working with you. The marketing paradigm has changed and this process is necessary to explore and define your communication touch-points.
Step 5: Presence
Discover and define your signature presence; your attributes, character and personality.
Step 6: Purpose
Define your core purpose, discover your story and deliver your original vision with purpose.

What is your uniqueness?


Tuesday, May 1, 2012

White Paper: Speak Out

www.mattchurch.com/detailsforspeakoutThis month's White Paper is Speak Out in Public; How to be a dynamic, confident and engaging public speaker.

Public speaking is easy! We make it hard by getting nervous, rehearsing the passion out of our message and relying heavily on our notes. This complimentary white paper will help you to be relaxed and at ease in front of people.
The art of oration is about knowing techniques, reading your environment and being so clear on your message that you are able to focus on the method of your communication. Many people get stuck in the stuff they are saying and miss the key to connection which is the way they say what they say.Read this white paper for twenty-one tips that help you to be a better public speaker and create more engaging presentations.
Download your complimentary copy today. We only ask that you please complete a few brief questions prior to downloading.